The power comes from the
roots.
our areas of Expertise:
In which areas can we accompany you?
We have learned how transformation can succeed.
Being aware of the changing environment and adapting is the start.
Therefore PHAEN.
Do you look for a partner to guide you through your digital transformation journey?
Do you have an idea but don't know how to get your
the solution to the market?
Do you have a technology product and want to scale your customer base further?
Are you looking for impactful partnerships to expand your business?
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Are you planning to enter the North American or the
European Market but have limited Market knowledge?
Are you looking for AgTech experts that help you during
a due diligence process?
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our Promise:
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We don't tell you what to do. We help you do it.
Your initiative combined with our expertise:
That is how the transformation will succeed.
our Approach:
Our contribution starts with concentrated listening.
Understanding.
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We bring deep expertise in agriculture, digital processes & business models that we gained over many years working in the Ag industry.
Convincing.
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We combine up-to-date knowledge with the ability to describe and visualize complexity that makes it understandable.
For decision-makers, participants, promotors, shareholders & business partners.
Focusing.
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Because no longer 100 topics are set on our agenda, we can concentrate.
We dig into your issues, need short ramp-up curves, don't get distracted, and quickly come to the point.
Promoting.
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Find the right tone in the noisy market.
Make yourself heard.
Audible with targeted tones confidence-building messages.
We know how to do marketing.
Karl-Heinz Krudewig I Partner
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Bio
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Karl-Heinz Krudewig is a practitioner with much experience. The undeniable Rhinelander came into contact with digital topics early-on in his career and pursued farming in parallel. He started with selling agricultural software during his studies, then came product development, and soon he founded his own software company, which he is still active in today. He always puts the customer at the center of his work to ensure that digital solutions generate valuable insights instead of just data.
Practical farming was initially a side job, but soon he got the opportunity to make it his primary activity. The soil as the basis and always looking for ways to optimize and differentiate: optimization of operational processes, establishing cooperation's, exploring new business models, up to intensive engagement with the public. Agriculture combined with Flower fields for self-picking and a maize labyrinth with over 12,000 visitors to connect the public with farming.
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In 2009 made CLAAS him the offer to join the company and manage the farm management software products. It started with the software portfolio, but soon he got steering, terminals, sensors, and telemetry added to his responsibility. He recognized quickly that the legacy products were too narrow-thought, and a more holistic solution with the farm manager at the center needed to replace this. Karl-Heinz Krudewig tweaked and tinkered with the idea, and then the concept of 365FarmNet was born. Intensive discussions internally and with many companies from the sector sharpened the focus.
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Agritechnica 2013 was the first public appearance; the cloud application 365FarmNet for the farmer, like Phoenix from the ashes, a partner concept with a holistic perspective from the start. The value chain as a whole was in focus, no longer just individual pieces. This was a new perspective for the CLAAS company, putting the customer at the center and inspiring the core business in a new and disruptive way of thinking. For Karl-Heinz, the start-up was born, the idea became a subsidiary of the CLAAS Group. There were complex considerations that he had to manage. Actual blueprints were not available; it was necessary to approach new topics, product and portfolio strategy, added value focus, digital transformation, rethought business models, other technologies, and ease UX / UI considerations. But especially the development of partnerships with companies from across the agricultural sector was essential to manage the complexity successfully. At the start, this was uncharted territory, but today it is natural in our day-to-day digital business.
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Sharing this experience in discourse with other companies in the agricultural and food sectors will shape his further endeavors, and practical farming will always be a part.
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Areas of expertise
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Business Development – Digital Transformation – Agricultural assessment – Market Intelligence –Product vision - Product strategy –Partnering
in Germany and the USA:
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Being connected in both markets is even beneficial in our internal dialogue.
PHAEN Germany
c/o Karl-Heinz Krudewig,
Nettetal / Düsseldorf
+49 160 715 86 50
c/o Henning Rabe,
Kiel
+49 170 3820 139
